As Marketing Executive, you shall report directly to our Chief Marketing Officer and/or such other person as we shall instruct from time to time (hereinafter referred to as “your superiors”).
The Marketing Executive coordinates advertising and promotional campaigns, manages expenses within the allocated budget, and oversees the smooth execution of various projects concurrently. Executives are also expected to maintain a good rapport with past clients and solicit new business by preparing and presenting proposals or pitches and your duties and responsibilities shall include inter-alia the following:
- Strategic Marketing and Campaign Management:
- Develop and execute marketing strategies specifically tailored for Westwood Clinic.
- Plan and oversee advertising and promotional campaigns, targeting both online and offline channels.
- Coordinate with external agencies or partners as required, under the guidance of the CMO.
- Content Creation and Brand Storytelling:
- Create engaging content that emphasises Westwood Clinic’s services, treatments, and patient success stories, including designing ads, posting images, and videos for various marketing channels.
- Use storytelling techniques to showcase patient transformations and testimonials.
- Produce a range of content types, including ads, images, videos, blog posts, newsletters, and press releases, ensuring a cohesive visual and narrative style.
- Collaborate with the creative team to ensure design consistency and brand alignment across all marketing materials.
- Social Media Management and Engagement:
- Manage and enhance Westwood Clinic’s social media presence across various platforms.
- Schedule regular posts, stories, and updates, focusing on audience engagement and brand promotion.
- Actively engage with the online community, fostering a supportive and informative environment.
