As Chief Marketing Officer, you report directly to the to the Managing Director, and your duties and responsibilities shall include inter-alia the following:
- Plan, develop and manage marketing and advertisement activities within budgetary guidelines and deadlines. Including:
- Oversee a company’s overall advertising and sales strategy.
- Drive revenue by increasing sales through marketing activities.
- Develop the structure of the business’s marketing department.
- Negotiate advertising contacts.
- Approve marketing campaign ideas.
- Coordinate marketing efforts with the company’s financial and branding goals.
- Plan, direct and coordinate marketing budgets in accordance with organizational goals.
- Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services.
- Undertake market research studies and analyze the results in order to better understand the market and customer tastes.
- Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
- Market research, pricing, product marketing, marketing communications, advertising and public relations.
- Develop marketing and advertisement plans based on market trends and competitors.
- Identify and qualify potential marketing and advertisement plan for lead generation.
