A Digital Marketing Executive is responsible for developing and executing comprehensive digital marketing strategies across various online channels, including social media, email, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing, to achieve specific business goals like lead generation, brand awareness, and increased website traffic, by analyzing data, monitoring campaign performance, and continuously optimizing tactics to stay aligned with market trends and competitor activity, while collaborating closely with internal teams and external agencies to ensure cohesive brand messaging and maximum impact